AI Insights · Timothy · July 2024
Q2 2024 Performance of Top iOS Film & TV Apps in the US
Explore the Q2 2024 performance trends of the leading Film & Television apps on the iOS platform in the United States. Sensor Tower's data provides insights into downloads, revenue, and active users.
In the second quarter of 2024, the Film & Television category on the iOS platform witnessed varying performance among top apps in the United States. Sensor Tower's comprehensive data sheds light on key metrics such as downloads, revenue, and weekly active users.
Max: Stream HBO, TV, & Movies showed a consistent rise in revenue from $22K to $35K, peaking at $36K in mid-June. Downloads saw a significant increase from 9K to 26K towards the end of the quarter. Weekly active users also followed an upward trend from 127K to 205K, reflecting growing engagement.
Amazon Prime Video experienced a revenue fluctuation between $613 and $734 with a notable spike to $820 in mid-May. Downloads peaked at 24K in the same period, while weekly active users ranged from 60K to 71K, hitting their highest in mid-June.
Netflix revenue displayed moderate fluctuations, ending the quarter at $5K from an initial $3K. The app's downloads trended upwards from 7K to 10K, and weekly active users saw a dip from 336K to 288K by the quarter's end.
Disney+ showed an interesting pattern with revenue starting at $13K, dipping mid-quarter, then surging to $40K in the last week. Downloads increased dramatically from 5K to 27K, while active users rose from 109K to 171K, indicating a strong finish to the quarter.
Star+ started the quarter strong with $44K in revenue but saw a decline to $10K by the end. Downloads began at 11K, decreased to 5K, and ended at 1.7K. Weekly active users started at 126K, peaked at 143K, and closed the quarter at 122K.
For more in-depth insights into the performance of these apps and others in the Film & Television category, Sensor Tower offers detailed data and analytics.
